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    Reputation refers to the collective opinion or perception that people have in regards to a person, organization, brand, or entity. It’s the consequence of the experiences, actions, and behaviors connected with that entity, which can shape how others perceive and evaluate it. A good reputation implies that an individual or organization is seen positively, trustworthy, and credible, while a poor reputation suggests the opposite.

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    In the digital age, reputation management is becoming increasingly important as a result of widespread option of information and the ease with which it usually is shared. Online reviews, social media marketing comments, and news articles can all donate to shaping public perception. Organizations and people often employ reputation management ways of monitor, control, and improve their reputation by addressing negative feedback or engaging making use of their audience.

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